At Ripple Effect Group, we are acutely aware of the impact of culture on technology adoption and the use of social media. In this guest post, Christoph Schmaltz – a Ripple Effect Group associate based in Munich, Germany – explores the case studies of three German companies that have been successful in their social business journey.

I am German. I hate being late. I am tall. I am not blond. I don’t have blue eyes. I don’t drink (much) beer. I am not a fan of David Hasselhoff. I don’t wear Lederhosen. I hate Sauerkraut! And sometimes my room is a chaos.

No. I mean real chaos. Not German style!  In certain aspects I am not your typical German, in others I certainly am.

Just to make sure: Stereotypes don’t apply in all its glory to everyone, but there are reasons they exist. This blog post is not about stereotypes per se though…