How To Sell Enterprise 2.0 To The Bosses – The BrainYard – InformationWeek

Via Scoop.itRSE

Here’s expert advice on building an airtight business case, while avoiding the pitfalls of too-tentative pilot projects.
When you pitch an Enterprise 2.0 technology investment to senior management, remember that you are selling, not just explaining–and sometimes that means being careful about not explaining too much.

The practicalities of making that internal sale were the focus of a workshop at UBM TechWeb’s Enterprise 2.0 Conference Monday led by Sovos Group consultants Oliver Marks and Sameer Patel, with help from a panel of vendor executives who sell social software for a living.
Show original