Le M commerce est une opportunité que personne (ou presque) ne peut ignorer.

Si vous en doutez encore, prenez le temps de lire les quelques stats qui suivent à propos du comportment et des usages des possesseurs de mobile (source : Mobile Industry Statistics)

• 74% of U.S. consumers use location based services on their smartphone and 46% of mobile phone users use location based services. (Source: Pew Internet & American Life Project, 2012)
• 68% of men are likely to make purchases thanks to mobile ads, whereas 58% of women are likely to to make a purchase. Further, men are more likely than women to redeem mobile coupons (35% vs. 27%). (Source: Mobile Advertising Survey, 2012)
• 64% of survey respondents who have smartphones have made a mobile purchase after seeing a mobile ad but nearly three-quarters (74%) haven’t received mobile ads from their favorite brands (Source: Mobile Advertising Survey, 2012)
• 34 percent have made a purchase using their mobile phone compared to 19 percent in 2011 (Source: DC Financial Insights, 2012)
• 54% of US & Canadian consumers would consider ending their loyalty relationships if they were not given tailor-made, relevant content & offers (Source: CMO Council, 2012)
• 25 percent of consumers engage in online shopping only via mobile (Source: Prosper Mobile Insights, 2012)
• 3 in 5 Mobile Users Pay Attention to Mobile Ads While Visiting Social Media Sites (Source: Prosper Mobile Insights™, 2012)
• The “mobile influence factor” (or effect of smartphones on in-store sales) on retail purchases will increase to $689 billion (or 19% of total store sales) by 2016 (Source: Deloitte, 2012)
• 55% of mobile owners access mobile web (Source: Pew Research Center, 2012)
• ….